Vention
Integrator / OEM
Cloud-based, AI-powered platform combining modular hardware + software to design, order and deploy factory automation.
Vention provides a cloud-based manufacturing-automation platform that unifies hardware, software, motion control, and cloud connectivity so manufacturers can design, program, order, and commission automated equipment directly in a web browser. Its catalog of plug-and-play modular components plus next-day shipping across North America, increasingly paired with AI/ML for machine design and "Physical AI" robotics, aims to make industrial automation as intuitive as modern software. Customers include Hershey, 3M, Tesla, and Apple. Founded in Montreal in 2016 by Etienne Lacroix (CEO) and Max Windisch, Vention raised $110M USD ($150M CAD) in 2026 with backing from Investissement Quebec, Desjardins Capital, Fidelity Investments Canada, and NVentures (NVIDIA's venture arm).
Research mapping
Physical AI / Manufacturing, EMS & Industrial Automation (L4) / Integrator / OEM
Evidence boundary
Original analysis and independent corroboration remain under development. Commercial scale and durable technical advantage remain under review.
What makes it defensible
Cloud-first full-stack automation platform — modular plug-and-play hardware plus design/programming software and next-day shipping — that collapses the friction of deploying factory automation.
Position in the stack: Integrator/platform layer standing between component suppliers and manufacturers; supplies a unified hardware+software stack that lets plants deploy automation without bespoke engineering.
Who buys it
Named customers: Hershey, 3M, Tesla, Apple, GE Aerospace
Founding team
Etienne Lacroix — Founder & CEO — Founded Vention in Montreal in 2016 to democratize industrial automation
Max Windisch — Co-founder & CSO — Co-founded Vention in 2016
SourceFinancing detail
- Last round
- $110M USD financing (2026)
Investors: Georgian, Fidelity Investments Canada, Bain Capital Ventures, NVentures (NVIDIA), Investissement Québec, Desjardins Capital
Mapped funds and investors
Direct relationships supported by published evidence.
Reported holdings as-of
No sourced relationships mapped yet.
Disclosed investment history
Showing up to four relationships in each group. ETF weights describe the fund’s portfolio, not ownership of this company. Private investment history does not establish current ownership.
Evidence & media
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Vention raises $110M to accelerate physical AI deployments in manufacturing
What this source supports: Vention raised $110M (~$150M CAD) to scale its Zero-Shot Automation platform; press states ~40% of revenue comes from $1B+ enterprises and that NVIDIA is an investor and motion-control/vision-AI partner.
What it does not establish: Does not disclose revenue, profitability, contract values, or per-customer deployment outcomes; the "months to days" timeline claim is company-stated.
Source -
Vention raises $110M to automate manufacturing for 3M, Hershey and L'Oreal
What this source supports: Names 3M, Hershey and L'Oreal as customers automating production with Vention's platform.
What it does not establish: Does not show deployment scale, spend, contract terms, or renewal status.
Source -
Vention raises $110M to accelerate physical AI deployment across global manufacturing
What this source supports: Independent trade-press confirmation of the $110M raise and Vention's physical-AI positioning.
What it does not establish: No new primary data beyond confirming the round.
Source -
Vention Facilitates Manufacturing at IMTS 2026 with Physical AI and Agentic AI in One Platform
What this source supports: Company release: at IMTS 2026 (booth 236860, Sept 14-19) Vention unveils Physical AI and Agentic AI together on a single automation platform — the new MachineAgent agentic cell (interactive end-to-end workflow: machine design, programming, deployment, troubleshooting) plus live Physical AI demos of Rapid Operator AI deep bin picking and goal-driven collision-free path planning powered by GRIIP.
What it does not establish: Trade-show launch with live demos — no customer deployment, unit volumes, pricing or availability dates; capability claims are company-stated.
Source -
Vention and FANUC America Join Forces to Bring Industrial Robots to Vention's AI-Driven Hardware and Software Platform
What this source supports: PRNewswire (CHICAGO, June 22, 2026): Vention and FANUC America join forces so FANUC industrial robots can be configured and deployed through Vention's AI-driven hardware/software platform, extending Vention from collaborative robots to industrial robot applications.
What it does not establish: No volume commitments, revenue share or customer names. Does not state exclusivity.
Source
Timeline
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partnership
Joins forces with FANUC America — FANUC industrial robots deployable through Vention's cloud platform, extending it beyond cobots to full industrial arms
Source -
Product
At IMTS 2026 (Sept 14-19, Chicago): unveils Physical AI and Agentic AI on one platform — MachineAgent agentic cell plus Rapid Operator AI deep bin picking and GRIIP goal-driven collision-free path planning
Source -
Financing
$110M USD financing (2026) — $155,000,000 total disclosed
Source