Figure AI
Integrator / OEM · US
Humanoid robotics OEM — Figure 03 humanoid robot + Helix vision-language-action model, deployed in BMW production.
Figure AI designs and manufactures general-purpose humanoid robots (Figure 02, Figure 03) powered by its Helix VLA model for manufacturing and logistics labor. Figure 03 is deployed at BMW Group Plant Spartanburg for logistics sequencing, following an 11-month Figure 02 pilot that contributed to production of 30,000+ BMW X3 vehicles.
Research mapping
Physical AI / Autonomy Software, Fleet Platforms & End Markets (L10) / Integrator / OEM
Evidence boundary
Original analysis and independent corroboration remain under development. Commercial scale and durable technical advantage remain under review.
What makes it defensible
Vertical integration — in-house actuators, batteries, the BotQ manufacturing line and the Helix vision-language-action model — which is what makes humanoid unit cost and iteration speed achievable at all.
Position in the stack: Humanoid OEM selling embodied labor into manufacturing and logistics; defensibility comes from owning the entire stack (hardware, model, production line) rather than any single component a competitor could buy. Named deployment is BMW Group Plant Spartanburg logistics sequencing.
Who buys it
Named customers: BMW
Founding team
Brett Adcock — Founder & CEO — Founded Figure in 2022 with $100M of his own capital; previously founded Archer Aviation (aviation) and Vettery (online talent marketplace, sold).
SourceFinancing detail
- Last round
- Series C
Investors: Parkway Venture Capital, NVIDIA, Brookfield Asset Management, Macquarie Capital, Intel Capital, LG Technology Ventures, Qualcomm Ventures
Mapped funds and investors
Direct relationships supported by published evidence.
Reported holdings as-of
No sourced relationships mapped yet.
Disclosed investment history
| Fund / investor | Last sourced | Relationship | Evidence |
|---|---|---|---|
| Parkway Venture Capital | Series C · lead | Source | |
| Qualcomm Ventures | Series C · participant | Source |
Showing up to four relationships in each group. ETF weights describe the fund’s portfolio, not ownership of this company. Private investment history does not establish current ownership.
Timeline
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Product
Brett Adcock previews F.04 hands; F.04 full design lock reached May 2026
Source -
Financing
Nvidia has discussed investing another ~$1B in Figure at ~$38B pre-money (The Information; reported, not agreed)
Source -
Product
Figure 03 production ramp: 350+ units delivered, one robot/hour
Source -
Customer
Figure 03 arrives at BMW Spartanburg for logistics sequencing
Source -
Product
Figure 03 general-purpose humanoid unveiled (Helix 02 full-body VLA)
Source -
Customer
Figure 02 deployed at BMW Spartanburg body shop
Source -
Financing
Series C: >$1B committed at $39B post-money
Source